Movie studios, TV networks, story-tellers, game publishers and sports leagues turn to Tenor to connect with consumers in mobile, driving GIF views and shares that fuel:
For the upcoming Justice League film, Warner Brothers turned to Tenor to feature GIFs from the hotly-anticipated trailer. In less than 5 days after trailer release, Tenor generated over 90 million views and hundreds of thousands of direct shares of Justice League GIF content, driving an engagement spike when it mattered most.
The challenge of Netflix tune-in is clearly different from linear television. GIFs for Netflix shows tend to trend in the weeks building up to release, so Netflix has teamed with Tenor to drive social momentum using GIFs, creating sustained tune-in for its shows Narcos, Dear White People, Master of None, The Crown, and the upcoming Will Smith feature film, Bright.
Showtime has found valuable Tenor Insights for its new show Billions and also had recent success with working with Tenor on resurfacing Dexter content for the 10-year anniversary of the series. In addition to showcasing trending on-air content, tapping into legacy content and assembling a GIF strategy that rekindles consumer excitement is a strong suit of the Tenor Partner Success Team.
Serving more than 200 million monthly active users and processing more than 200 million daily search requests, Tenor is the largest and fastest-growing mobile GIF-sharing platform. Our GIF Keyboard app is the most-downloaded in its category on both iOS and Android. And we power GIF-sharing for partners including Apple iMessage, Facebook Messenger, WhatsApp, Google Gboard, Kik, LinkedIn, Touchpal and others.
The Tenor Emotional Graph maps 4 billion distinct search terms to the GIFs that say it best. As a Tenor content partner, we’ll integrate your GIFs into this powerful matching engine and surface your content in relevant search results -- making it easy for consumers to find, share and enjoy it.
Want to stay on the pulse of consumer sentiment and understand how GIF search trendlines are shifting? Check out our Tenor Insights tool, which analyzes our vast dataset to provide unprecedented insight into how people are communicating in mobile messages using GIFs, how that changes over time and how you can best tap into the emotional zeitgeist.
As a Tenor Partner you’ll benefit from:
The Tenor Partner Success team will work closely with you to create and curate GIF content well-suited to driving consumer engagement in mobile messaging. We’ll ingest your content into our system and optimize it for mobile delivery. The Tenor Emotional Graph will map your content to relevant search terms and surface it when our 200+ million users are looking for just the right GIF to communicate their thoughts and feelings with family and friends.
Step one: Let’s talk! Contact us now to get started in fueling fandom with mobile GIF sharing.